Roots & Reefer documents the story of the Arkansas Medical Marijuana industry and its hard workers, people from all walks of life who dismantle the stigma placed on medical cannabis by sharing the challenges of their jobs, the importance of maintaining high standards, and their love of the plant.
The Arkansas cannabis story
Filmed across Arkansas—in Cotton Plant, Rogers, Little Rock, White Hall, Grady, Hot Springs, and Fort Smith—Roots & Reefer shares the stories of people who work in the state’s medical marijuana industry.
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"Roots and Reefer" offers an unprecedented inside look at Arkansas's medical cannabis industry through the eyes of cultivators, entrepreneurs, regulators, and advocates who built it from the ground up. Shot over four months with intimate access to facilities that had never before opened their doors to cameras, the film weaves together multiple perspectives—from medical patients discovering life-changing treatments to skilled cultivators applying agricultural expertise to a misunderstood plant.
Shot in facilities from Cotton Plant to Rogers, the film reveals an industry built on scientific precision, compassionate care, and unwavering commitment to quality. The result reveals a sophisticated, professional operation many Arkansans don't know exists, challenging preconceptions through the dedication viewers witness firsthand.
The documentary's fast-paced editing makes complex topics accessible while personal stories ensure the human impact remains central, all set to an original reggae soundtrack by Arkansas musician Rochelle Bradshaw.
More than just an industry overview, "Roots and Reefer" serves as both an educational tool and historical document, preserving the voices and values of Arkansas's cannabis pioneers before corporate consolidation reshapes the landscape. For many viewers, it will be their first glimpse into a world defined by the same agricultural expertise and community values that have always defined Arkansas.
DISCLAIMER: Marijuana is for use by qualified patients only. Keep out of reach of children. Marijuana use during pregnancy or breastfeeding poses potential harms. Marijuana is not approved by the FDA to treat, cure, or prevent any disease. Do not operate a vehicle or machinery under the influence of marijuana.
ROOTS AND REEFER and the R&R Stylized Design Mark are trademarks of Flower Marketing, LLC, registered in the U.S. All product names, logos, and brands are the property of their respective owners. All company, product, and service names used in this film are for identification purposes only. Use of these names, logos, and brands does not imply endorsement.
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